Content

Educating, engaging, and converting customers through storytelling.

When your content centres around real customer pain points, your audience is more likely to find you. They're more likely to build trust with you when you're speaking their language, focused on what's important to them. And then they will keep coming back.

I build content rooted in customer education, meeting your audience where they are across email, in-product messaging, events, blogs, and community platforms. From strategy through to execution, every piece of content has a job to do and a clear place in the customer journey.

Where I can help:

• Developing and executing your (multi-surface) content strategy with AI automations and agents
• Planning your virtual event program and execution strategy
  
• Creating editorial calendars 
• Curating and building customer case studies and testimonials 
• Building your community programming and ongoing customer engagement plans

This is a great fit for a SaaS or commerce brand that knows education is key to customer success but needs a strategic partner to build the programs, formats, and frameworks that make it happen, consistently.